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Where My Asians At?

by Reshma

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about

Alt-Pop New Zealand-based Malaysian pop star Reshma presents 'call to action' single and music video titled ‘Where My Asians At?!’

Reshma thinks of 'Where My Asians At?!' as "a fun, upbeat, feminine rage song, perfect for a gym session or walking into a job interview thinking yeah, I got this!" She emphasises you don't have to be Asian to appreciate the track, and hopes that it inspires questions about representation and inclusion for all communities.

The bold track is a call to action to shed light on the lack of representation of marginalised communities in the local commercial music and arts scenes, alongside prejudices she has encountered from her own community.
‘Where My Asians At?!’ is a reflection of Reshma's personal experiences as a woman navigating the music industry and her search for community after relocating back to Aotearoa New Zealand.

"There's a line in the song where I mention the personal stereotypes people have placed against me, specifically the assumption that I’m Gujarati, which I’m not. I was nervous about putting it in the track in case it got misunderstood," she says. "The idea behind that lyric is to challenge the mistaken stereotypes people put on us based on how we might look."

The track is paired with a stunning music video directed by Jolin Lee, a writer-director based in Auckland. The choreography for the video was done by well-known K-Pop dancer and choreographer Rina Chae. The Auckland City of Music, Boosted, and the POC community provided support for the production, both in front of and behind the camera.

credits

released June 16, 2023
Written by Reshma Martin
Produced by MazbouQ

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Reshma Auckland, New Zealand

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